Social media is all about brand. You are building your brand for potential employers, companies, or even friends. If all your post abut is how much you drink, or pictures of your puppy, or things that are way to personal to be on social media, your brand may not be the best looking thing in the world.
Authenticity is definitely the better one. You want to be real, you don't want to lie about your brand on social media. People won't trust you. Simple as that.
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